The 2026 World Cup Has Already Begun For Coca-Cola

This year’s installment of soccer’s biggest event starts the campaign for the next installment in the U.S., Canada and Mexico

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This year’s World Cup in Qatar doesn’t start until Nov. 20, but Coca-Cola is already trotting the World Cup trophy around North America like it’s 2026.

For a major event sponsor like Coca-Cola, it pays to plan nearly a half decade in advance. After all, the soft drink giant contributes part of the $1.35 billion that soccer governing body FIFA expects in marketing revenue for the World Cup. 

Coca-Cola has a long history to uphold here as well.



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