2020 Olympic Brand Partners Play Waiting Game Over Coronavirus

Hundreds of millions of dollars in Tokyo brand partnerships hang in the balance

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In the less than two months since the coronavirus outbreak began its global march, everything from manufacturing, consumer behavior, travel and large-scale gatherings have been altered.

Japan, with more than 800 infections, said today it will shutter schools for a month. The country has $12 billion at stake this summer as it hosts the 2020 Olympics in Tokyo.

“Countermeasures against infectious diseases constitute an important part of Tokyo 2020’s plans to host safe and secure Games,” the International Olympic Committee said in a statement to Adweek. “We

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