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Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina Is Nora From Queens that pulled out all the stops.
“When there is a show that leans into local pride, we know we need to double down on that,” Comedy Central vp, digital marketing Kayla Moriarty says.
In this case, the network got particularly ambitious, making Awkwafina the voice of the New York subway system’s 7 train that runs through the heart of Queens.
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