Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens

Earning top honors in Adweek's 2020 Media Plan of the Year awards

Awkwafina’s voice on the 7 train created buzz across the country, resulting in 36 million media impressions. Danielle Levitt for Comedy Central

Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina Is Nora From Queens that pulled out all the stops.

This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is an agencies reporter for Adweek.