Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens

Earning top honors in Adweek's 2020 Media Plan of the Year awards

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Awkwafina can add “voice of the 7 train” to her formidable list of accomplishments, thanks to a campaign from Comedy Central and media agency partner Fallon, for the debut of Awkwafina Is Nora From Queens that pulled out all the stops.

“When there is a show that leans into local pride, we know we need to double down on that,” Comedy Central vp, digital marketing Kayla Moriarty says.

In this case, the network got particularly ambitious, making Awkwafina the voice of the New York subway system’s 7 train that runs through the heart of Queens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.