With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad buy.
Whether the goal is to focus on core markets or simply save money while still promoting your spot online as a "Super Bowl ad," several high-profile marketers like Newcastle Brown Ale and even a few modern publishers like BuzzFeed have plans to revel in the regional Super Bowl alternative. Regional ad prices vary widely, ranging from under a $1 million for some spots to over $3 million for others.
Below are eight of the most notable spots that will run in various markets during Sunday's game. If you don't live in their ad markets, you can always just watch the ads below. Hey wait, it's almost like they planned it that way!