2001: An Economic Odyssey

BOSTON-Recent layoffs and agency closings have rocked the industry, and executives predict rough going in the near future as clients’ advertising budgets dwindle and the dot-com frenzy continues to fade.

But executives at most New England shops are not predicting a slow down—adding talent and seeking ways to expand their offerings to attract new clients—and believe they may emerge stronger than ever.

“Clients are cautious about how they invest money and will continue to be more discretionary,” noted Laurel Rossi, executive vice president at Boston-based Hill, Holliday, Connors, Cosmopulos.

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