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NEW YORK Macy’s has selected three finalists in the review for its $200 million national media assignment, sources said.
Interpublic Group’s Initiative and Havas’ Media Planning Group, both here, and Publicis Groupe’s Starcom in Chicago advanced, according to sources.
Aegis Group’s Carat and Publicis’ ZenithOptimedia, both in New York, were eliminated, per sources.
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