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Creatives, despair! With just six weeks left in 2015, the most shared ad of the year contains nothing but found footage, according to new data from Unruly—hilarious and adorable found footage, but found footage nonetheless.
But maybe that's OK. The spot, "Friends Furever" for Google's Android, caused a bit of consternation at first over at Droga5—the agency that created it, and which is known for creating some of the industry's most original advertising, not just slapping together funny clips it finds on the Internet.