$20 million MLB account leaves FCB Worldwide

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

SAN FRANCISCO — FCB Worldwide here on Thursday parted ways with $20 million client Major League Baseball, the agency confirmed. FCB won the business in September 2000. Sources said the client will likely place the account in review.One source said MLB fired the agency. However, FCB issued a statement that said the agency and client disagreed on marketing strategies for next season.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in