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CHICAGO Kraft Foods has moved its nearly $20 million Miracle Whip brand to Omnicom’s DDB from the account’s longtime shop, WPP Group’s JWT here, the client confirmed.
“We are looking to bring a fresh perspective to the Miracle Whip brand, so we are pleased that DDB will be our new agency of record on this business,” according to a statement issued by the Northbrook, Ill., company. “We look forward to partnering with DDB to build on our successes.”
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