$20 Mil. CSFBdirect Account Goes Into Review

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CSFBdirect, the online brokerage of investment-banking firm Credit Suisse First Boston, is launching a review of its estimated $20 million creative account.

The client confirmed the review but declined to elaborate. Incumbent Kirshenbaum Bond & Partners in New York declined to participate, sources said.

A consultant has not yet been selected, sources said.

The client, whose parent company Donaldson, Lufkin & Jenrette was acquired by Credit Suisse last November, was formerly known as DLJdirect. Kirshenbaum will keep Credit Suisse’s $40 million global corporate-image account.

Agency officials declined comment.

In its latest work for the Jersey City, N.J.-based









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