2 Tribal DDB Vets Join Digitas

NEW YORK Digitas is bringing former Tribal DDB exec Liz Ross aboard as chief growth officer. It has also hired current Tribal global chief strategic officer and president of Europe, Middle East and Africa regions Stephan Beringer as president of Digitas Global.
In her new role, Ross is tasked with growing Digitas’ U.S. business with existing and new clients, as well as fostering collaboration with fellow Publicis Groupe agencies. Beringer will oversee Digitas’ non-U.S. operations from London.
The hires are part of a management restructuring at Digitas that expands chief marketing officer Seth Solomons’ portfolio to include oversight of new business, strategy and analytics, media, technology and public relations. He also leads the Samsung and Delta relationships. Global creative chief Mark Beeching will oversee creative, planning and branded entertainment unit The Third Act.

Ross will report to Solomons and plans to begin work next month.
“Everybody says they’re changing or they’re the new model and I don’t know if anybody’s cracked it,” said Ross, who will remain based in Chicago. “What I loved about Digitas is the base is there, the fundamentals around media and analytics. That stuff is so hard to build.”
Digitas has needed to deal with a dreadful year for two of its largest clients, American Express and General Motors. Solomons said changes in the media landscape give Digitas opportunities to expand its role with clients at a time of flux.
“She’s led an organization that’s proven to win,” he said. “She’s very focused on helping clients build business and she’s a big conceptual creative thinker.”
In March, Ross left Tribal DDB, where she was U.S. CEO. Global CEO Paul Gunning took her place, saying the Omnicom Group shop needed more focus on structural efficiencies.