Top Marketing Execs From Target and Viacom Offer a Candid Take on Inclusivity

Rick Gomez and Pam Kaufman discuss why they push forward even when there's pushback

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Inclusivity is arguably one of the hottest topics among marketers. Curious to see how it’s playing out with two of the world’s biggest brands, we asked Rick Gomez, chief marketing and digital officer for Target, and Pam Kaufman, president of global consumer products for Viacom and Nickelodeon, to interview each other.

In the discussion, they dive deep into their respective inclusivity programs, touching on body image, adaptive Halloween costumes and the world of influencers, and talk candidly about how inclusion can be challenging from a leadership perspective and across

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 4, 2019, issue of Brandweek.