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NEW YORK Fox has just two 30-second in-game commercial spots left for the Feb. 3, 2008 Super Bowl telecast—and those are units the network is expected to hold onto until closer to game time. Sources said there are more than two advertisers interested in the remaining slots.
At the end of October, Fox had sold about 56 of the 63 in-game 30-second avails, with the price peaking at about $2.7 million per unit. But sources said at least one of the five spots since sold has brought in $3 million.
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