2 Shops Vie For Mass. Hospital

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Donovan Group in Northborough, Mass., and Gearon Hoffman in Boston are duking it out for the estimated $1 million ad account of University of Massachusetts Memorial Health Care, sources confirmed last week.
The client is the result of a merger in April between two former rival hospitals: UMass Medical Center and Memorial Hospital, both in Worcester, Mass.
UMass Memorial officials could not be reached for comment at press time.

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