2 Shops Form Global Jaguar Pact

Ogilvy & Mather and J. Walter Thompson, the two WPP Group agencies which share the global Jaguar Cars account, have formed a collaborative partnership called the “Jaguar Global Brand Alliance.”
David Murphy, a senior partner at Ogilvy’s New York office, has been named worldwide client services director on the Jaguar business for both Ogilvy and JWT. Phil Cazaly, marketing director for Jaguar Ltd. in Coventry, England, said the move was made partly to end an internecine rivalry between the sister shops over Jaguar’s $70 million global account.