2 Search Sites Narrow Their Parameters

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As one Internet search engine company wraps up a protracted review, another is proceeding with its own agency search.
GoTo.com heard presentations last week from a handful of shops for its estimated $6-12 million account. Among the contenders pitching the business, said sources, are: Cliff Freeman and Partners, New York; WongDoody, Santa Monica, Calif.; and DDB Needham, Los Angeles. Agency executives declined comment. Pasadena, Calif.-based GoTo executives could not be reached.
The 4-month-old company has handled most of its advertising in-house.

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