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Hispanic agency Conill Advertising is merging with fellow Publicis Groupe shop Bienestar LCG Communications in a union that will increase Conill’s billings by more than a third.
The merged entity, which will employ about 70 staffers, will operate under the Conill name.
New York-based Bienestar has limited strategic and creative resources, and Conill, which has offices in New York, Miami and Los Angeles, lacks the specialized healthcare-marketing services that Bienestar offers, said Conill managing director Cynthia McFarlane about the merger.
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