2 Mermaids Entice Sharks With Spiked Seltzer in AB InBev's New Super Bowl Spot

Bon & Viv is first flavored beverage to advertise in Big Game

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We already know that this year will mark AB InBev’s biggest-ever presence in the Super Bowl: Seven products across five brands set to take up more than five minutes of air time.

But the company is also making its largest effort to date to expand beyond the traditional beer roster by airing a spot dedicated to its newest product line, the recently rebranded Bon & Viv Spiked Seltzer. It will be the first time that the Big Game has aired an ad in the FMB, or flavored malt beverage, category.

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