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BOSTON-The trend toward specialization in agency startups has continued with a pair of very different niche players opening their doors in Boston.
Carol Cleveland, former senior vice president of new business at Pro Media in Needham, Mass., has launched Cleveland Communications, a media planning and buying service.
Joseph Pezzulo, former vice president of business technology consulting at Bronner Slosberg Humphrey in Boston, has formed Savatar, a 10-person database and technology marketing firm funded by London-based holding company WPP Group.
Savatar will work with WPP agencies such as Ogilvy & Mather and J.
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