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NEW YORK Digitas founder Michael Bronner and Hellman & Friedman Capital Partners III, the private equity investor that holds a 45 percent stake in the digital- and direct-marketing shop, are divesting themselves of some of their holdings in the company.
Together, the two stakeholders intend to offer a total of 15 million shares of the Boston i-shop’s common stock in a public offering, said Digitas chief operating officer and chief financial officer Jeff Cote.
Hellman Friedman, which initially invested $100 million in Digitas in 1999, looks to sell 14 million of its 26 million shares, decreasing its stake to about 25 percent.
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