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CANNES, France—Procter & Gamble's empowering feminine-care ad campaigns for women were lauded in a big way here Tuesday night, as Always' "Like a Girl" and Whisper's "Touch the Pickle" campaigns both took home Grand Prix awards at the Cannes Lions festival.
"Like a Girl" topped the PR Lions category, while "Touch the Pickle" won the Grand Prix in the inaugural Glass Lions contest, aimed at celebrating work that illuminates gender issues. In essence, it's a victory for the same brand—as Whisper is simply the name under which Always products are sold in a number of countries, including India, where the "Touch the Pickle" campaign ran.
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