These Creatives Made a Plastic Slab to Ease Smartphone Addiction, and It Sold Like Crazy

'Our parents are very proud and confused'

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Imagine a replacement for your smartphone that's 100 percent resistant to toilet water and never has to be charged. And it costs around $10. This magic device does exist—and it was invented by a group of agency creatives.

There is one catch: the NoPhone isn't exactly a phone. Rather, it's a completely nonfunctional plastic rectangle meant to help curb smartphone addiction.

Copywriter Chris Sheldon and art director Van Gould, who work together at independent agency Barton F.

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