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NEW YORK Two more agencies have emerged in Kmart’s search for creative ideas on its $270 million account, sources said.
Grey Global Group’s Grey Worldwide and Havas’ Euro RSCG MVBMS Partners, both in New York, are on the list to travel to Aspen, Colo., this week to present to executives of the Troy, Mich., client, sources said.
The other shops include independent Doner in Southfield, Mich., Interpublic Group’s Campbell-Ewald in Warren, Mich., and WPP Group’s J.
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