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Two Southern California agencies are among the contenders vying for the estimated $8 million Atlantis Resort & Casino account.
Ground Zero in Santa Monica and Open Minds in Laguna Beach join incumbent Harris Drury Cohen in Fort Lauderdale, Fla., and Crispin Porter & Bogusky, Miami, in the race for the business, according to sources.
Sun International Resorts, also in Fort Lauderdale, is funding a $500 million expansion of the Paradise Island, Bahamas, facility.
The resulting “brand identity change” calls for an agency that can “identify the soul of the brand and communicate it in a rather bold yet simplistic form,” said Howard Karawan, senior vice president of sales and marketing for Sun.
That quest inspired Sun to invite the four shops to make informal presentations in the next few weeks.
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