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Irma S. Mann, Perich to Work in Tandem
DETROIT–Henry Ford Museum & Greenfield Village, Dearborn, Mich., has asked Perich + Partners in Ann Arbor, Mich., to join with Boston agency Irma S. Mann, Strategic Marketing, to handle its $2-3 million account.
The specific division of labor between the two shops and contracts were still being negotiated last week, said Julia Saylor-Plumhoff, director of audience development for the historic site. Incumbent Simons Michelson Zieve, Troy, Mich.,
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