2 Account Wins Cap Busy Week At McCann

SAN FRANCISCO-McCann-Erickson was on quite a roll last week.
Having landed an estimated $50 million piece of Hewlett-Packard business on Tuesday with the help of its sister office in New York, the San Francisco agency at the end of the week was in final negotiations with Siebel Systems for its estimated $20-30 million global account, according to sources.
In the Siebel review, the shop bested fellow finalists Euro RSCG/DSW Partners, Salt Lake City, and J. Walter Thompson, San Francisco, pitching with incumbent Dazai Advertising, San Jose, Calif.
Executives at McCann declined to comment.
Sources said the agency was a latecomer to the process, and had actually turned down an earlier invitation to pitch because it thought the review was too far along [Adweek, March 8].
However, sources said neither JWT nor DSW satisfied Tom Siebel, the business software company’s chairman and chief executive officer, during presentations in early April. The review was overseen by Siebel executives Doug Laird and Geoff Watson, but Siebel himself was to give final approval on an agency.
Siebel invited McCann to present because it wanted to tap into a global network, said sources. Executives from the agency’s New York office offered up their recent Mastercard campaign as a case study. Sources said Tom Siebel awarded the account to McCann after its presentation.
Executives at Siebel, San Mateo, Calif., did not return phone calls at press time. Earlier last week, a company representative said no final decision had been made. JWT and DSW officials said they had not been informed of Siebel’s decision as of late last week.
Separately, McCann later this year will launch a branding campaign for the global account of HP’s yet-to-be-named spin-off, formerly its test and measurement unit.
-with Angela Dawson , Joan Voight and Hank Kim