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The Southern Company and its Georgia Power unit have merged advertising and marketing functions into one entity and will launch a review for the combined $12 million account.
The client will issue invitations to Atlanta-area agencies which are considered realistic candidates, said Lee Birdsong, advertising and marketing communications manager for The Southern Company and Georgia Power.
“We’ve merged the accounts because we are so close,” Birdsong said of both entities, which are housed under one roof in Atlanta.
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