LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a" /> 1st Interstate Hires Help for Agency Search <b>By Shelly Garci</b><br clear="none"/><br clear="none"/>LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a
LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a" />
LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a" />

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1st Interstate Hires Help for Agency Search By Shelly Garci

LOS ANGELES - First Interstate Bancorp last week selected Westport Consulting Group in Connecticut, getting underway its previously reported review for a

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First Interstate, with $49.5 billion in assets and regional operations in the Northwest, Southwest, California and Texas, has used its multistate operations as a key feature of its advertising until now. But with bank deregulation, interstate banking has become the norm. Senior vp/advertising Gary A. Schmidt said the company now needs to look elsewhere for its competitive advantage.

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