Experiential Marketing

Amazon Creates a 19th-Century Traveling Carnival to Promote The Aeronauts

Hot air balloon rides and more, courtesy of Amazon Prime Video

a hot air balloon surrounded by tents
The Aeronauts' Incredible Journey will make stops in six cities through Dec. 22.Jeff Lovin
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By Ian Zelaya

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Amazon Prime Video has recently turned to experiential marketing to promote its original series, with activations including a pop-up museum in New York for Modern Love and an apocalypse-themed space for Good Omens at SXSW. To promote its latest original film, the streaming service has created a traveling carnival straight out of the 19th century complete with hot air balloon rides.

The Aeronauts’ Incredible Journey is a cross-country fan experience set in 1862 to promote The Aeronauts, a semi-biographical drama about the ballooning journey of real weather scientist James Glaisher (Eddie Redmayne) and fictional pilot Amelia Wren (Felicity Jones).

The events are free and open to the public, with balloon rides available on a first-come, first-serve basis.Jeff
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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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