Amazon Creates a 19th-Century Traveling Carnival to Promote The Aeronauts

Hot air balloon rides and more, courtesy of Amazon Prime Video

a hot air balloon surrounded by tents
The Aeronauts' Incredible Journey will make stops in six cities through Dec. 22. Jeff Lovin

Amazon Prime Video has recently turned to experiential marketing to promote its original series, with activations including a pop-up museum in New York for Modern Love and an apocalypse-themed space for Good Omens at SXSW. To promote its latest original film, the streaming service has created a traveling carnival straight out of the 19th century complete with hot air balloon rides. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.