Amazon Creates a 19th-Century Traveling Carnival to Promote The Aeronauts

Hot air balloon rides and more, courtesy of Amazon Prime Video

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Amazon Prime Video has recently turned to experiential marketing to promote its original series, with activations including a pop-up museum in New York for Modern Love and an apocalypse-themed space for Good Omens at SXSW. To promote its latest original film, the streaming service has created a traveling carnival straight out of the 19th century complete with hot air balloon rides.

The Aeronauts’ Incredible Journey is a cross-country fan experience set in 1862 to promote The Aeronauts, a semi-biographical drama about the ballooning journey of real weather scientist James Glaisher (Eddie Redmayne) and fictional pilot Amelia Wren (Felicity Jones).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in