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LOS ANGELES Omnicom’s 180 L.A. today breaks its first campaign for Seventh Generation products since winning the account after a review several months ago, according to William Gelner, the shop’s ecd.
Digital cd Conor McCann and producer Paul Sutton, who joined as a team from MDC’s Crispin Porter + Bogusky and helped land the business, oversaw the “Show the world what’s inside” campaign.
A Web-based “Label Reading Guide” includes downloadable widgets created by the agency for interpreting the chemical compositions in other cleaning products.
Using a Web-enabled device such as iPhone at the point of sale, users of the widgets can look up information on chemical listings, gauge potential risks, update the database and e-mail info to others.
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