$180 Mil. Mattel Account Moves to MediaVest

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BOSTON Publicis Groupe’s MediaVest said it has added media planning chores on Mattel Brands following a review.

The shop’s Los Angeles office will handle the assignment. MediaVest had not previously been on the toy manufacturer’s roster.

WPP Group’s MindShare in Los Angeles and Mediaedge:cia in Irvine, Calif., had previously worked on planning.

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