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CHICAGO Applebee’s has placed creative duties on its $180 million ad account, currently at Interpublic Group’s DraftFCB here, into review, the client confirmed.
The agency said it has declined an invitation to defend.
“We are eager to write the next chapter in the advertising life of this great brand,” client CMO George Williams said, in a statement. “We are looking for the best and brightest minds in the business to bring forward fresh, new and compelling advertising that will make consumers hunger for our food and eager to be a part of the Applebee’s dining experience.”
Williams,
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