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CHICAGO Kraft Foods has moved approximately $200 million in business out of longtime agency JWT. About $165 million of that business will be reviewed, though JWT does keep various Kraft assignments here and abroad.
The company is moving creative duties on its $40 million Lunchables account to Interpublic Group’s DraftFCB here, while the other assignments, including Oscar Mayer meats, Grey Poupon mustard, Kraft Singles and Ritz and Triscuit Crackers, are up for grabs.
Both roster and non-roster agencies will be invited into the review, a client representative said.
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