15,000 People Responded to Arby's Offer of a One-Day, $6 Trip to Hawaii

But only 10 lucky fans claimed spots in the King’s Hawaiian menu promotion

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Arby’s super fans have turned out in force for the restaurant’s quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour.

And within the past week, 15,000 of them tussled—virtually, not physically—for a chance to fly more than 5,000 miles round-trip in a single day to eat sandwiches by the sea.

Arby’s execs, who sorted through nearly 100 ideas before settling on a promotion they deemed to be just the right amount of wacky, will be taking 10 people to Hawaii for six hours.

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