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NEW YORK Ford Motor Co.’s Volvo confirmed today it has cut to four finalists in its $150 million global creative review.
The remaining contenders are Publicis Groupe’s Fallon, Havas’ Arnold (pitching in tandem with independent U.K. shop Nitro), Omnicom Group’s 180 and the primary incumbent, Havas’ Euro RSCG.
The cut came after visits to the European and U.S offices of the contenders.
Eliminated from contention were independents M&C Saatchi and StrawberryFrog and WPP Group’s Ogilvy & Mather, said sources.
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