$150 Mil. Progressive Picks Finalists

NEW YORK Progressive Direct today selected four finalists in its $150 million-plus creative review, according to sources.

Sources identified the contenders as Omnicom Group’s GSD&M in Austin, Texas, and Havas-owned shops Arnold in Boston, McKinney in Durham, N.C., and Euro RSCG in New York.

The agencies will be briefed in about two weeks, and final presentations are slated for September, according to sources. Progressive is an insurance provider based in Mayfield Village, Ohio.

The finalists emerged from a field of six that also included Omnicom’s TBWA\Chiat\Day in New York and independent The Richards Group in Dallas [Adweek Online, June 27]. Client executives had visited the shops over the past two weeks.

The incumbent, independent Doner in Southfield, Mich., resigned the business at the onset of the review.

The process is being managed by New York consultancy Roth Associates, which did not return calls. The agencies either declined comment or could not be reached.