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NEW YORK Progressive Direct has distributed requests for proposals to some nine agencies as it reviews creative duties on its estimated $150-200 million account, sources said.
Sources identified the recipients as Omnicom Group shops GSD&M in Austin, Texas, and TBWA\Chiat\Day in New York; Interpublic Group agencies Mullen in Wenham, Mass., Deutsch in New York and McCann Erickson in New York; WPP Group’s JWT in New York; Havas’ Euro RSCG in New York and McKinney in Raleigh, N.C.;
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