141XM Designs Visa’s Paralympic Site

NEW YORK 141XM this week launched a new Web site promoting Visa International’s sponsorship of the 2004 Paralympic Summer Games in Athens, Greece.

The site (www.visaparalympics.com), which is intended to motivate and inspire people with disabilities, features profiles of Paralympic competitors, such as Canadian 100-meter runner Earle Connor, an amputee above the knee, and Australian wheelchair athlete Eliza Jane Stankovic, a double below-the-knee amputee. It also includes travel packages that cater to the needs of the disabled, e-greeting cards and related links.

Given the audience, 141XM ensured that the site met the World Wide Web Consortium’s Web Accessibility Initiative guidelines. For instance, the site’s content can be synthesized and read aloud by special Web browsers for the blind; colors have been chosen to maximize contrast and legibility; and images and animation have been carefully considered to minimize distraction and aid focus.

141XM has worked with Visa in the past on similar projects. In 2001, the New York interactive unit, a part of WPP Group’s 141 Worldwide, designed Visa’s sponsorship site for the Salt Lake City 2002 Paralympic Winter Games.