$140 Mil. Cadbury Mulls 4

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NEW YORK Cadbury Schweppes Americas Beverages has selected four finalists to pitch media duties on its U.S. beverages account, confirmed Roth Associates, the New York consultancy managing the search.

The contenders are: Interpublic Group agencies Initiative in New York, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va.; and the incumbent, WPP Group’s Mediaedge:cia in New York, Roth confirmed.

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