Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As usual, many of this year's most inspired and delightful advertisements weren't found on TV, in print or online. They were found outside, where marketers played off the real world to bring completely new dimensions to their brands.