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NEW YORK WPP Group’s Mediaedge:cia has won North American planning and buying duties for Energizer Holdings after a review, the client said.
The client spent more than $130 million last year in measured media, per Nielsen Monitor-Plus.
Also contending were incumbents Carat and Vizeum, both units of Aegis Group, and Omnicom Group’s PHD.
Energizer, based in St. Louis, markets batteries, flashlights and razors, The company was spun off from Ralston Purina in 2000. Three years ago, the company purchased razor maker Schick-Wilkinson Sword from pharmaceutical giant Pfizer.
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