$130 Mil. Energizer Media to MEC

NEW YORK WPP Group’s Mediaedge:cia has won North American planning and buying duties for Energizer Holdings after a review, the client said.

The client spent more than $130 million last year in measured media, per Nielsen Monitor-Plus.

Also contending were incumbents Carat and Vizeum, both units of Aegis Group, and Omnicom Group’s PHD.

Energizer, based in St. Louis, markets batteries, flashlights and razors, The company was spun off from Ralston Purina in 2000. Three years ago, the company purchased razor maker Schick-Wilkinson Sword from pharmaceutical giant Pfizer.

In North America, PHD was the buying incumbent for batteries, while Carat handled buying for Schick razors. Vizeum was responsible for planning.

Consultancy Pile and Co. in Boston oversaw the review process.

Executives at the agencies did not return calls.

Last year MEC won Energizer’s consolidated account in Asia.