13 in Line for Lottery

Thirteen Texas agencies have signaled their intent to pursue the $4-6 million minority advertising account of the Texas Lottery.
A list of agencies that last month submitted a nonbinding letter of intent to propose to the Texas Lottery Commission was obtained by Adweek through an open records request.
The contenders include three agencies–Sykes Communications in Houston, Mithoff Advertising in El Paso and Inventiva of San Antonio–which participated in the first round of an aborted minority review held earlier this year.
That competition was cancelled after five out of six candidates failed to remit the required $500,000 litigation bond. In the new review, the amount of that fee has been reduced to $100,000.
A fourth contender, Lopez Negrete Communications in Houston, has already presented to the lottery commission as part of the Houston-based Fogarty Klein & Partners team that won the client’s $30-40 million general market account.
“[The committee] liked [our presentation] the first time. Hopefully they’ll like it again,” said Lopez Negrete president Alex Lopez.
Other contenders entering the fray for the first time include Garcia LKS and Montemayor y Asociados, both San Antonio; Amistad Media Group, Austin; The King Group and SWG&M, both Dallas; Gilbreath Communications, Estilo Communications and Anderson Communications, both Dallas and Atlanta offices; and PMG Advertising & Marketing.
At least one agency, Miami-based Sanchez & Levitan, has dropped out since filing its letter. A questionnaire is due Sept. 17 and a decision is expected to be made by Oct. 1.