Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Vodafone has awarded its estimated $1.3 billion consolidated global media planning and buying business to Omnicom Group’s OMD, the telecommunications giant confirmed today.
OMD overcame Aegis Group’s Carat and a special WPP Group Vodafone team in a review.
Carat had added Vodafone’s U.K. media account (worth approximately $80 million) following a pitch as the year began, wresting the assignment from incumbent OMD.
OMD already handled roughly 80 percent of the Vodafone account, and the agency likely adds about $250 million in client business in the current consolidation, according to sources.
Execs
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in