Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who’d fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades.
Those who’d fought in Europe frequently packed a memento called the offiziersmesser. A metal gadget that fit neatly into a pocket, it held an array of fold-out tools including a screwdriver, can opener, saw blade, tiny pair of scissors and knife.
In

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in