Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Twelve agencies have received questionnaires for BMW’s new compact car, the Mini, which is launching in the U.S. in 2002, sources said.
According to the RFP, due back on Dec. 1, the client will spend $20-30 million on ads in the first year. The review committee will make a cut on Dec. 15, and the client will brief agencies on Jan. 3. Finalists may see the Mini and meet with the client again at the Detroit Auto Show on Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in