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NEW YORK The Arena Football League has narrowed its search for an advertising agency to 12 shops nationwide, an AFL spokesman confirmed.
The Chicago-based league, which began exploring project ideas in April, sifted through dozens of unsolicited credentials kits this summer.
Last week the league sent a request for proposal to selected agencies, the representative said. RFPs are due back next week and a decision is due by early November. The search is being conducted out of the league’s New York office, where its marketing operations are based.
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