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With Walt Disney Co. set to unleash its much hyped holiday film 102 Dalmatians, publicity is being fired up in other areas.
Among the many ancillary efforts is a new videogame titled Disney’s 102 Dalmatians: Puppies to the Rescue from Eidos Interactive. The game is being pushed in a new $75,000 TV spot breaking today from Duncan/Channon, San Rafael, Calif.
Titled “Billy Wanted Puppies,” it shows the life of a boy named Billy who bemoans the fact that his parents won’t let him own puppies because new carpets were just installed.
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