$100 Mil. Travelers Biz Goes to MediaCom

Travelers has awarded its media planning and buying assignments to WPP Group’s MediaCom without a review, the company has confirmed.
Travelers, whose iconic red umbrella logo appears in much of its advertising, spent $83 million on measured media in 2009, according to Nielsen, up 45 percent from the previous year. That figure doesn’t include digital, and sources said Travelers’ total spending surpassed $100 million when digital is factored into the mix. Travelers’ spending is expected to continue rising sharply in the next couple of years, sources said.
A rep said the account had been split between Publicis Groupe’s Spark in Chicago, which handled buying, and sister creative shop Fallon of Minneapolis, which performed planning.
Fallon is also the brand’s lead creative agency, and the rep stressed that relationship remains unaffected by the shift in media duties.
Digital planning and buying will continue to be handled in-house but in coordination with MediaCom, the rep said.
The agencies declined to comment or referred calls to Travelers.
Travelers, with principal executive offices in New York, reported revenue in 2009 of nearly $25 billion.