$100 Mil. Staples Media in Play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Office-supply giant Staples has put its $100 million-plus media buying and planning account into review, the client has confirmed.

The incumbent is WPP Group’s MediaCom here, which has been invited to defend.

“We’re very happy with them,” a Staples representative said. The review was called because, “We’re just constantly looking at vendor relationships to evaluate expenses and new services.”

Framingham, Mass.-based Staples reviewed its media account five years ago, when MediaCom initially added the business.

The rep declined to discuss details of the review process, and would not name other agencies invited to pitch, saying only that the company hopes to complete the review “in the next few months.”

Creative









AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in