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NEW YORK Ford Motor Co.’s Jaguar has launched a review of its global account, sources said. Those duties are now handled by various units of WPP Group. Estimated billings exceed $100 million.
A representative for Jaguar Cars North America would only confirm that traditional ad duties and direct marketing chores are in play.
Jaguar plans to hire a consultant to manage the process, the rep added.
Young & Rubicam handles advertising creative, while sister shop Wunderman works on direct marketing.
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